Use cases

The same loop, set up for how you sell

Demander was designed for B2B companies that spend a few thousand to tens of thousands of euros a month on media and have a small team, or none, to run it. The pages below show how that looks in practice for different situations.

Reviewed 2 October 2026

Fig. 01 Accounts move along a path through four stage gates; some leave at each gate, retargeting brings a few of them back, and the ones that clear the last gate become pipeline.

Every use case runs on the same parts: a plan made from your website, creatives in your brand, campaigns and outreach across channels, tracking tied to your CRM, and the gate that decides what runs without you. What changes is the emphasis: which channels lead, how much runs on its own, and what counts as a conversion.

  • Account-based marketing

    For teams selling to a chosen list of companies: build the list, map the buying committee at each account, target roles at those companies, geofence their offices and move each account by stage.

  • Agencies

    For agencies running several B2B clients: one organisation with a workspace per client, each with its own brand, data, ad accounts, guardrails and currency, at Starter limits per workspace.

  • B2B SaaS

    For software companies selling to businesses: personas from your product site, offers matched to a trial-led or demo-led motion, campaigns on eight platforms and budget moved by the pipeline in your CRM.

  • EU and CEE markets

    For B2B teams selling into Czechia, Slovakia, Poland, the DACH countries, the UK and the rest of Europe: country rules for outreach, company-level identification, national registries, Sklik and budgets in local currencies.

  • Founder-led sales

    For founders who still close the deals: posts, assisted LinkedIn messages, e-mail from your own mailbox and a few paid campaigns, prepared by Demander and batched so the selling fits around the rest of the job.

  • Lean marketing teams

    For B2B teams with one to three marketers and no RevOps: one message map turned into creatives for every channel, posts and articles on a calendar, and every change waiting in one inbox inside limits you set.

  • Product launches

    For launching a new product, a major release or a new line: a plan from the product page, proof limited to claims you approve, every asset ready before launch day, and budget that explores carefully while results are still thin.

See the plan for your own product

Enter the website. In about a minute you get the profile, two personas, the messaging, the funnel and three creatives. Keep the rest by signing up.

Free, no card. Demander reads the public pages, then shows your personas, messages, funnel and first creatives. Sign up to keep the full plan.