# Demander

> Demander turns a product URL into a B2B demand plan and runs it: personas and buying committees, one messaging system, on-brand creatives in 25+ formats, campaigns on Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Reddit, X and Sklik, organic posts on eight networks, country-aware e-mail outreach, company-level website identification, conversion tracking and attribution to CRM pipeline. Changes run through guardrails (caps, kill switch, autonomy levels L0 to L5) and can be undone. Plans from €249 a month with the first €5,000 of managed ad spend included; 14-day trial of Growth without a card; a free snapshot builds a plan preview from any product URL.

Every page below has a markdown version (linked). The full text of the site is in https://demander.to/llms-full.txt.

## Other languages

- Čeština (Czech): https://demander.to/cs/llms.txt
- Deutsch (German): https://demander.to/de/llms.txt
- Español (Spanish): https://demander.to/es/llms.txt
- Français (French): https://demander.to/fr/llms.txt

## Start here

- [FAQ](https://demander.to/faq.md): Short answers to the questions people ask before they start: scope, platforms, pricing, control, data and getting started.
- [Free snapshot](https://demander.to/snapshot.md): A free preview of the plan Demander makes for your product: profile, personas, messaging, funnel and three creatives in your brand, from nothing but the URL.
- [Home](https://demander.to/index.md): Demander turns a product URL into a B2B demand plan and runs it across paid, organic and e-mail, measured against pipeline.
- [How it works](https://demander.to/how-it-works.md): The loop step by step: Demander reads your site, plans personas and messages, makes creatives in your brand, runs campaigns and outreach, and learns from what reaches your CRM.
- [Pricing](https://demander.to/pricing.md): Plans from €249 a month with the first €5,000 of managed ad spend included, unlimited seats, and a 14-day trial of Growth.

## Overviews

- [All comparisons](https://demander.to/compare.md): Side-by-side comparisons with the tools and services teams use instead: point-tool stacks, HubSpot, agencies, ABM platforms and ad platform automation.
- [All features](https://demander.to/features.md): Every part of the loop: product intelligence and personas, creative in your brand, campaigns and outreach, tracking and attribution, and the gate that keeps automation inside your limits.
- [All use cases](https://demander.to/use-cases.md): How different teams use the same loop: SaaS companies, founder-led sales, small marketing teams, agencies, account-based programmes, European markets and launches.
- [Guides](https://demander.to/resources.md): Reference guides for B2B marketers: how budget allocation and attribution work, how to send CRM outcomes to ad platforms, and the rules for outreach and identification in Europe.
- [Platforms and integrations](https://demander.to/platforms.md): Eight ad platforms, eight organic networks, your CRM, your mailboxes, your CMS and wherever your leads need to go, each connected through its official API.

## Features

- [API and MCP](https://demander.to/features/api-and-mcp.md): Scoped personal API tokens for the REST API and a remote MCP server over Streamable HTTP, with twelve tools that read, propose and approve changes through the same gate as the dashboard.
- [Attribution](https://demander.to/features/attribution.md): Pipeline and revenue credited to channels, campaigns, personas, messages and creatives under six models plus a Markov view, with the path behind every opportunity and a timeline for every account.
- [Blog and landing pages](https://demander.to/features/blog-and-landing-pages.md): Demander plans and drafts blog articles from your personas and approved claims, publishes them to its hosted blog or your CMS once approved, and builds landing pages in your design that you host with Demander or export.
- [Brand design](https://demander.to/features/brand-design.md): One design profile per workspace, read from your website’s stylesheets, a design system or Figma file, and reference images. Every image, slide, video scene, landing page and hosted blog post is drawn from it.
- [Budget and bidding](https://demander.to/features/budget-optimisation.md): An hourly optimiser that shifts budget across platforms by pipeline per euro, sends CRM stages back to the platforms as offline conversions, sets bids where you choose and evolves creatives, all through the gate.
- [Conversion tracking](https://demander.to/features/conversion-tracking.md): You decide what counts: page rules, a track() call, a server events API or webhooks from booking, payment and form tools, each with a funnel stage and a value, and leads forwarded to your CRM, Slack, a sheet or a webhook.
- [Creative studio](https://demander.to/features/creative-studio.md): Every message becomes the formats its channels need, sized to each platform’s limits and laid out in your brand. The editor changes copy and design with a live preview, keeps every version and saves variants.
- [E-mail outreach](https://demander.to/features/email-outreach.md): Sequences sent from your own mailboxes, checked against the recipient country’s rules at enrolment and at send, paced per mailbox and stopped by replies, plus assisted first touches on LinkedIn, X and Reddit.
- [Guardrails and autonomy](https://demander.to/features/guardrails.md): A deterministic gate checks every proposed change against your caps, change limits, tracking health and autonomy level before anything runs, and every executed change can be undone.
- [Human-sounding copy](https://demander.to/features/human-copy.md): Writing rules go into every prompt, and a detector checks copy after generation, in the lint, in the editor and before anything is sent. Dashes and inflated words are fixed automatically; anything that needs a rewrite holds the piece.
- [Messaging and funnel](https://demander.to/features/messaging-and-funnel.md): Demander writes one narrative and the messages every channel renders, picks an offer for each funnel stage, and turns them into journeys and a media plan that respects platform minimums.
- [Organic social](https://demander.to/features/organic-social.md): Posts written from the same messages as your ads, with the media each network rewards, scheduled in business hours on eight networks and tagged so every visit counts back to the post.
- [Paid campaigns](https://demander.to/features/paid-campaigns.md): Native campaigns on eight ad platforms from one plan, rehearsed in sandbox, created paused in your own ad accounts and launched through the gate, with lead forms, audiences, customer exclusions and office geofences.
- [Personas and buying committees](https://demander.to/features/personas-and-buying-committees.md): Personas are buying roles in a firmographic segment, or consumer segments for B2C. Each one is scored against market data, re-weighted by pipeline once there is some, and mapped to the people at every target account.
- [Product intelligence](https://demander.to/features/product-intelligence.md): Demander reads up to eight pages of your public site and turns them into a product profile with pricing, proof, integrations and named competitors. Claims it finds wait for your approval before any copy can use them.
- [Prospecting](https://demander.to/features/prospecting.md): Demander builds account lists from official business registries in 19 countries, open data and the open web, finds each company’s website, ranks it by persona fit and finds people role by role, with opt-outs and GDPR notices handled in code.
- [Retargeting by stage](https://demander.to/features/retargeting.md): Accounts move between stage lists as they engage, each list sees the ad and offer for its next step on LinkedIn, Google and Meta, and customers and accounts in sales are left out.
- [Website tracking](https://demander.to/features/website-tracking.md): A small tracker that respects consent, honours Global Privacy Control and Do Not Track, names companies only where that is lawful, and records one touch per visit with the campaign, post or e-mail behind it.

## Platforms and integrations

- [CMS and blog publishing](https://demander.to/platforms/cms.md): Blog articles publish to the Demander-hosted blog or to your own site on WordPress, Webflow, Ghost, HubSpot CMS, a GitHub repository (Hugo, Jekyll, Astro, Next.js) or any endpoint through a signed webhook.
- [CRM](https://demander.to/platforms/crm.md): Demander syncs with HubSpot, Pipedrive or Salesforce: deals, stages and meetings come in hourly, leads go out as contacts with a note, and pipeline stages go back to the ad platforms as offline conversions.
- [Google Ads](https://demander.to/platforms/google-ads.md): Search, Demand Gen (including YouTube video) and Performance Max campaigns built from your plan, Customer Match lists of consented contacts, and CRM stages sent back to Google as offline conversions.
- [Lead destinations](https://demander.to/platforms/lead-destinations.md): Leads from form tools, your server, the hosted form and native lead forms go to any mix of your CRM, Slack, Google Sheets, a signed webhook, e-mail alerts and your existing form endpoint, with retries and a log that never stores lead details.
- [LinkedIn Ads](https://demander.to/platforms/linkedin.md): Sponsored Content, Message Ads and Conversation Ads aimed at company lists and buying-committee roles, Lead Gen Forms created at publish, predictive audiences, and CRM stages sent back through the Conversions API.
- [Mailboxes](https://demander.to/platforms/mailboxes.md): Outreach goes out from your own Gmail, Microsoft 365 or SMTP mailboxes with send-only access. Replies come back through a reply subdomain on your domain, so Demander never reads your inbox.
- [Meta (Facebook and Instagram)](https://demander.to/platforms/meta.md): Feed and Reels campaigns on Facebook and Instagram, Instant Forms created at publish, click-to-message ads, custom and lookalike audiences from consented contacts, and pipeline sent back through the Conversions API.
- [Microsoft Advertising](https://demander.to/platforms/microsoft-advertising.md): Search and Audience campaigns on Microsoft Advertising, with LinkedIn profile targeting by company, industry and job function, radius targeting around offices and offline conversions matched by click id.
- [Organic networks](https://demander.to/platforms/organic-networks.md): Approved posts and their media go out to LinkedIn Pages, X, Facebook, Instagram, TikTok, Reddit, YouTube and Bluesky on a B2B calendar, each within the rules and approvals of that network.
- [Reddit Ads](https://demander.to/platforms/reddit.md): Promoted posts on Reddit targeted by community, interest and keyword, on the objectives from Reddit’s September 2026 migration, with CRM stages sent back through the Reddit Conversions API.
- [Sklik (Seznam.cz)](https://demander.to/platforms/sklik.md): Search and content network campaigns on Seznam’s Sklik for the Czech market, in Czech crowns: text ads, banners rendered from your creatives, contextual keywords, interest and purchase-intent categories and retargeting lists.
- [TikTok Ads](https://demander.to/platforms/tiktok.md): In-Feed video campaigns on TikTok built from your plan, with rendered videos uploaded by URL, pixel-optimised conversions and pipeline stages sent back as offline events. TikTok has no job or company targeting.
- [X Ads](https://demander.to/platforms/x.md): Campaigns and line items on X with promoted-only posts, keyword, interest and location targeting and image or video ads, plus the X API usage that posting and messages cost, included per plan with packs for more.

## Use cases

- [Account-based marketing](https://demander.to/use-cases/account-based-marketing.md): For teams selling to a chosen list of companies: build the list, map the buying committee at each account, target roles at those companies, geofence their offices and move each account by stage.
- [Agencies](https://demander.to/use-cases/agencies.md): For agencies running several B2B clients: one organisation with a workspace per client, each with its own brand, data, ad accounts, guardrails and currency, at Starter limits per workspace.
- [B2B SaaS](https://demander.to/use-cases/b2b-saas.md): For software companies selling to businesses: personas from your product site, offers matched to a trial-led or demo-led motion, campaigns on eight platforms and budget moved by the pipeline in your CRM.
- [EU and CEE markets](https://demander.to/use-cases/eu-and-cee-markets.md): For B2B teams selling into Czechia, Slovakia, Poland, the DACH countries, the UK and the rest of Europe: country rules for outreach, company-level identification, national registries, Sklik and budgets in local currencies.
- [Founder-led sales](https://demander.to/use-cases/founder-led-sales.md): For founders who still close the deals: posts, assisted LinkedIn messages, e-mail from your own mailbox and a few paid campaigns, prepared by Demander and batched so the selling fits around the rest of the job.
- [Lean marketing teams](https://demander.to/use-cases/lean-marketing-teams.md): For B2B teams with one to three marketers and no RevOps: one message map turned into creatives for every channel, posts and articles on a calendar, and every change waiting in one inbox inside limits you set.
- [Product launches](https://demander.to/use-cases/product-launches.md): For launching a new product, a major release or a new line: a plan from the product page, proof limited to claims you approve, every asset ready before launch day, and budget that explores carefully while results are still thin.

## Comparisons

- [Demander vs ABM platforms](https://demander.to/compare/abm-platforms.md): ABM platforms such as 6sense and Demandbase sell intent data, predictive models and account-based ads at enterprise prices. Demander covers account targeting and the campaigns around it at SMB prices, using your own data. Where each fits, with sources.
- [Demander vs an agency](https://demander.to/compare/agency.md): Paid-media agencies typically charge 10 to 20 percent of ad spend; Demander charges a flat plan with the first €5,000 to €100,000 of spend included. What each one does, a worked fee example, and when an agency is the better fit.
- [Demander vs HubSpot](https://demander.to/compare/hubspot.md): HubSpot is a CRM with marketing tools and AI agents; Demander plans and runs paid, organic and outbound campaigns and reads pipeline from a CRM, which can be HubSpot. Where each is stronger, prices with sources, and how to run both.
- [Demander vs platform automation](https://demander.to/compare/ad-platform-automation.md): Google, Meta and LinkedIn now build and optimise campaigns from a URL and a budget, free, inside their own platform. Demander plans across platforms and channels, feeds CRM outcomes back to each one and decides where the money goes.
- [Demander vs point tools](https://demander.to/compare/point-tools.md): Replicating Demander’s scope with separate tools came to about $0.8K a month for a lean team and $4.8K for a typical SMB at October 2026 prices, before the people who wire it together. Line by line, with what each stack does better.

## Guides

- [AI tells in copy](https://demander.to/resources/ai-tells-in-copy.md): A field guide to the habits readers recognise as machine-written: punctuation, stock words, sentence shapes, openers and e-mail habits, each described in plain terms with a rewrite.
- [Attribution models explained](https://demander.to/resources/attribution-models-explained.md): What first-touch, last-touch, linear, time-decay, position-based, W-shaped and data-driven attribution each do, worked through on one deal, and how self-reported attribution complements them.
- [Buying committee mapping](https://demander.to/resources/buying-committee-mapping.md): A practical method for mapping buying committees: the six roles, how to find the people behind them, a coverage score per account, and messaging matched to what each role cares about.
- [Cold e-mail rules by country](https://demander.to/resources/cold-email-rules-by-country.md): A country-by-country table of when B2B cold e-mail needs prior consent and when legitimate interest with an opt-out is allowed, plus the GDPR steps that apply across Europe.
- [Company identification and GDPR](https://demander.to/resources/company-identification-gdpr.md): How reverse IP and first-party company identification work, which data counts as personal, the consent and legitimate-interest options in the EU, how GPC fits in, and what to keep for how long.
- [Glossary](https://demander.to/glossary.md): Short, plain definitions of the B2B marketing, advertising, privacy and product terms used across the Demander site, each linked to the page that covers it in depth.
- [Offline conversions](https://demander.to/resources/offline-conversions.md): How to send CRM stages back to Google, Microsoft, Meta and LinkedIn so their bidding learns which clicks became pipeline: match keys, timing, hashing, deduplication and consent.
- [Thompson sampling for budgets](https://demander.to/resources/thompson-sampling-budget-allocation.md): How Thompson sampling decides where the next euro of ad budget goes, with a worked example weighted by pipeline value, advice on priors, and the limits of the method.

## Company and legal

- [About](https://demander.to/about.md): Why Demander exists and the principles behind it: models propose and plain code decides, every change can be undone, and copy has to read like a person wrote it.
- [Book a demo](https://demander.to/demo.md): A thirty-minute call on your product and market, with the plan Demander makes for you generated live, and straight answers on fit, pricing and data.
- [Cookie notice](https://demander.to/legal/site-cookies.md): The tracker on this site: nothing loads until you accept, what it records and stores, company identification, and how to withdraw.
- [Data processing agreement](https://demander.to/legal/dpa.md): The Article 28 agreement for customer personal data, including security measures and the sub-processor list.
- [Privacy policy](https://demander.to/legal/privacy.md): What personal data Demander processes, why, for how long, with which sub-processors, and how to exercise your rights.
- [Security and data](https://demander.to/security.md): Encrypted credentials, strict tenant isolation, IP addresses never stored raw, consent-aware tracking and outreach, EU hosting, tested backups, and a gate on every automated change.
- [Terms of service](https://demander.to/legal/terms.md): Subscription, trial, the fee on managed ad spend, what happens when payment lapses, cancellation and deletion.
- [Tracking snippet notice](https://demander.to/legal/cookies.md): What the tracking snippet stores, the consent modes and how browser privacy signals are honoured.