The product
What does Demander do? It reads your product’s website, plans who to reach and what to say, makes the creatives, runs them as campaigns on eight ad platforms, organic posts and e-mail sequences, and moves budget toward what produces opportunities in your CRM. See how it works.
Is it for B2B or B2C? It was designed for B2B, where it maps a buying committee and measures against pipeline. For consumer products it plans customer segments instead and measures against the conversions you define.
Who is it for? B2B companies that spend a few thousand to tens of thousands of euros a month on media with a small team or none. Agencies use it for several clients from one account. See use cases.
Questions people ask
Which ad platforms does Demander manage?
Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Reddit, X and Sklik, through their official APIs, in your own ad accounts. See platforms.
Which social networks can it post to?
LinkedIn, X, Facebook, Instagram, TikTok, Reddit, YouTube and Bluesky, with images, video and documents where the network supports them. See organic social.
Does it send cold e-mail?
It runs e-mail sequences from your own mailboxes and checks the rules of each recipient’s country before every send: consent where the law asks for it, legitimate interest with an opt-out where that is allowed. See cold e-mail rules by country.
Does it message people on LinkedIn for me?
Demander drafts first messages for LinkedIn, X and Reddit and lines them up for review. You approve them in bulk and press Send on the platform yourself. Automated LinkedIn first touches run as paid Conversation Ads.
How much does it cost?
Starter is €249 a month, Growth €890 and Scale €2,490, billed annually and excluding VAT. Each includes the first €5,000 of managed ad spend a month; above that the fee is 1 to 1.5 percent of spend depending on the plan. See pricing.
Is ad spend included in the price?
No. You pay the platforms for media directly from your own accounts. The plan price includes Demander’s management of the first €5,000 of spend a month.
Is there a free trial?
Yes: 14 days of Growth without a card. Campaigns stay in sandbox until you switch a workspace to live. The free snapshot shows part of your plan without signing up at all.
Will it change my campaigns without asking?
Only within the autonomy level you choose, from L0 (recommendations only) to L5, and never past the hard limits: kill switch, spend caps, daily change limit and tracking health. See guardrails.
What happens if we stop paying?
After the grace period Demander stops making changes. Your campaigns keep running on the platforms exactly as they are, and management resumes when the subscription is paid.
Where is our data stored?
In the EU. Credentials are encrypted, IP addresses are never stored raw, and visitors are identified at company level only. See security.
Does it work with our CRM?
Yes, with HubSpot, Pipedrive and Salesforce. Deal stages and meetings come back from the CRM and steer the optimisation, and leads from forms and ads can be forwarded into it. See CRM integrations.
Can our own AI agents use Demander?
Yes, through the REST API with personal API tokens or the remote MCP server. Agents get the same gate as people: at autonomy level 1 they still wait for an approval. See API and MCP.