Pricing
Plans from €249 a month, with unlimited seats
Every plan includes the first €5,000 of managed ad spend a month and unlimited users. Above your plan’s band the fee is a small share of spend, so the price grows only when your campaigns do.
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Snapshot
See the plan for your product before you commit.
€0forever
Get a free snapshot- Product profile, personas, messaging and funnel
- Creatives in your brand to look at
- Sandbox only, nothing goes live
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Starter
For founder-led B2B teams starting paid and outbound.
€249per month, billed annually
€299 billed monthly
Choose Starter- Three ad platforms
- Changes prepared for you, applied with one click
- First and last touch to pipeline
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Growth
The plan most teams run: every platform, low-risk changes applied on their own.
€890per month, billed annually
€1,069 billed monthly
Start the 14-day trial- Every ad platform
- Auto-applies low-risk, reversible changes within your limits
- Multi-touch attribution to pipeline and revenue
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Scale
Several countries or brands, with budget moving between platforms.
€2,490per month, billed annually
€2,990 billed monthly
Choose Scale- Three brands
- Sets budgets and rotates creatives on its own, within limits
- €100,000 of managed spend included each month
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Enterprise
Many brands, procurement and custom policies.
€4,000from, per month
Talk to sales- Unlimited brands and limits per contract
- Custom policies up to full autonomy
- Sales-led, with DPA and security review
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Performance
Growth features, priced on spend.
€399per month
Choose Performance- €399 a month including the first €5,000 of spend
- 4 percent of spend above €5,000, 2.5 percent above €100,000
- Monthly billing
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Agency
For agencies running several B2B clients.
€1,290per month, billed annually
€1,548 billed monthly
Choose Agency- Five client workspaces, each at Starter limits
- €129 a month per extra workspace
- Each client keeps its own data and ad accounts
What would you pay?
Move the slider to your monthly ad spend. Ad spend itself is paid to the platforms and is not included.
| Plan | Plan price | Spend fee | Total per month |
|---|
Every limit, side by side
| Limit | Snapshot | Starter | Growth | Scale | Enterprise | Performance | Agency |
|---|---|---|---|---|---|---|---|
| Price per month (annual billing) | €0 | €249 | €890 | €2,490 | €4,000 | Monthly only | €1,290 |
| Price per month (monthly billing) | €0 | €299 | €1,069 | €2,990 | Annual | €399 | €1,548 |
| Managed ad spend included | None | €5,000 | €25,000 | €100,000 | Per contract | €5,000 | €5,000 |
| Fee above the included spend | No live spend | 1.5% of spend above the band | 1.5% of spend above the band | 1% of spend above the band | Per contract | 4% up to €100,000, 2.5% above that | 1.5% of spend above the band |
| Workspaces (brands) | 1 | 1 | 1 | 3 | Unlimited | 1 | 5 clients |
| Extra workspace | None | €149/month | €149/month | €149/month | None | €149/month | €129/month |
| Ad platforms per workspace | 0 | 3 | All 8 | All 8 | All 8 | All 8 | 3 |
| Organic social channels | 0 | 3 | 10 | 30 | Unlimited | 10 | 3 |
| Sending mailboxes | 0 | 3 | 15 | 50 | Unlimited | 15 | 3 |
| Prospecting credits per month | 0 | 250 | 1,500 | 6,000 | Unlimited | 1,500 | 250 |
| Highest autonomy level | L0 | L1 | L2 | L3 | L5 | L2 | L1 |
| Live campaigns | No, sandbox only | Yes | Yes | Yes | Yes | Yes | Yes |
| X API usage included per month | None | $5 | $15 | $40 | Per contract | $15 | $5 |
| Seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
VAT excluded. Agency limits apply to each client workspace. Spend bands and credits run per calendar month.
Billing questions
What counts as managed ad spend?
Spend on campaigns Demander launched or manages on your connected ad accounts, per calendar month. Spend you run outside Demander does not count. Ad spend itself is paid to the platforms by you; Demander never handles media money.
Is there a free trial?
Yes: 14 days of the Growth plan, without a card. AI use during the trial is capped at $10 for the whole trial; past that, the deterministic engines answer, so planning still works. Campaigns stay in sandbox until you switch a workspace to live.
What happens if a payment fails?
You get a notice and a 7-day grace period. After it, Demander stops making changes on your behalf, but your campaigns keep running on the platforms exactly as they are. Management resumes as soon as the subscription is paid.
Can I cancel any time?
Yes. A cancellation keeps the whole period you paid for, then Demander stops managing. Campaigns, ads and audiences stay in your own ad accounts.
Why is there no per-seat price?
Demand generation involves marketing, sales and founders, and seat pricing makes teams share logins. Every plan has unlimited users with roles.
Do you charge for X (Twitter) API usage?
X bills every post and direct message. Each plan includes some X usage (from $5 a month on Starter); more comes in packs of $20 of usage for €29 a month.
Which plan should an agency choose?
The Agency plan: five client workspaces, each with Starter limits, for €1,290 a month billed annually, and €129 for each extra workspace. Each client keeps its own data, brand and ad accounts.
What does Performance pricing mean?
€399 a month with Growth features, including the first €5,000 of managed spend. Above that the fee is 4 percent of spend, and 2.5 percent above €100,000. It suits teams that would rather pay as spend grows. It is billed monthly.
Run it on your own product for 14 days
The trial is the Growth plan with every ad platform, no card. Campaigns stay in sandbox until you switch to live.