B2B demand generation, planned and run

From your product URL to campaigns that report pipeline

Demander reads your website, works out who buys and why, writes the messages, designs creatives in your brand and runs them on eight ad platforms, organic social and e-mail. Budget moves toward what turns into opportunities in your CRM, inside limits you set.

Rather start with the product itself? Start the 14-day trial

Fig. 01 A product URL at the centre feeds personas, then channels; accounts travel through them and the ones that convert stack up as pipeline.

What happens after you paste the URL

Five stages, one plan. Each stage is a part of the product you can open, review and approve.

01
Understand

Demander reads the public site: what the product does, pricing, proof, integrations and named competitors. Every proof point becomes a claim that waits for your approval before any creative may use it.
Product intelligence
02
Plan

It proposes the buying committee (or consumer segments), checks each one against market data, and writes one messaging system with an offer for every stage of the funnel.
Personas and buying committees
03
Make

Ads, carousels, documents, short videos, landing pages, posts, e-mails and blog articles, laid out in your fonts and colours and written to read like your team wrote them.
Creative studio
04
Run

Campaigns go out natively on Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, X and Sklik, alongside organic posts and e-mail sequences that follow each country’s consent rules.
Paid campaigns
05
Learn

Every visit, reply and CRM milestone is tied to the ad, post or e-mail behind it. Budget and creatives shift toward what produces pipeline, and every change has a written reason you can undo.
Attribution

ad platforms, managed natively: 8
organic networks with media: 8
channel formats from one message: 25+
autonomy levels you choose: L0 to L5
trial of Growth, no card: 14 days

Channels

One plan across every channel a B2B buyer touches

The same personas and messages drive paid search, paid social, organic posts, e-mail sequences, retargeting and the landing pages they point to. A CFO who saw the LinkedIn ad gets the follow-up that matches it, in the inbox and in the next ad.

Each platform is handled in its own terms: Customer Match on Google, company lists on LinkedIn, Lead Gen Forms and Instant Forms created at publish, Sklik for Czech search. Accounts that are already customers are excluded from acquisition spend.

Fig. 02 Eight ad platforms and the organic networks orbit one plan; the highlighted node is where the next touch lands.

Creative

Creatives in your brand, copy that reads like a person wrote it

Demander takes your design from your website’s stylesheets, your Figma file or reference images: colours by role, fonts, logo, spacing and imagery. Eight layouts use them, so a carousel slide looks like your deck and a landing page looks like your site.

Every piece of copy goes through writing rules before anyone sees it and again before it is sent. Em dashes, stock phrases and the sentence shapes people recognise as machine-written are fixed or flagged. You can edit any creative, copy and design, with a live preview.

Fig. 03 One message unfolds into the formats each channel needs: square, portrait, story, landscape, document pages, e-mail and landing page.

Budget

Spend moves toward the campaigns that create opportunities

Ad platforms optimise for what they can see: clicks and form fills. Demander sends your CRM stages back to them as offline conversions and allocates budget across platforms with Thompson sampling, weighted by pipeline value, so a cheap lead that never becomes an opportunity stops getting money.

Changes are bounded. Daily and monthly caps, a limit on how far a budget moves in a day, and a stop on spend increases while tracking is broken all apply before anything executes.

Fig. 04 Each channel’s expected return is a distribution; Thompson sampling draws from them every round and budget shifts toward the draws that win.

Measurement

The path behind every opportunity, touch by touch

The tracker records one touch per visit with its source: campaign and ad, organic post, e-mail step or referral. Conversions come from rules on your pages, a one-line track() call, a server API or webhooks from booking and form tools.

Each account has a timeline with CRM milestones and meetings, and each opportunity has the path that led to it. The path explorer shows which sequences of touches convert and which never do. Leads go to your CRM, Slack, a Google Sheet, a webhook or your existing form endpoint.

Fig. 05 Touches from ads, posts, e-mails and visits flow toward opportunities; each ribbon’s width is its share of the credit.

Control

You decide how much it does on its own

Every change Demander wants to make is a proposed action with a reason, a risk level and an undo. The autonomy level decides which ones run without you. Hard limits apply at every level.

Autonomy levels
L0	Recommends only. Nothing changes without you.
L1	Prepares the change; you approve; it executes.
L2	Runs low-risk, reversible optimisations on its own.
L3	Sets budgets and regenerates creatives within limits.
L4	Launches campaigns and enrols contacts in sequences.
L5	Runs revenue operations end to end, within policy.

Kill switch that pauses campaigns and holds outreach and posts
Daily and monthly caps, projected to month end
Budget changes limited per day
No spend increase while tracking is broken
Country allow-list
Every change logged with a snapshot and a revert

Guardrails and autonomy

Fig. 06 A budget point wanders inside concentric limits; when it reaches one, the change is held and logged.

Replace the stack

One system where most teams run six to nine tools

Copy generation, ad creative, a paid-media optimiser, visitor identification, a sequencer, social scheduling and attribution usually come from different vendors and meet in a spreadsheet. In our October 2026 survey of published prices, replicating the scope with point tools came to roughly $0.8K a month for a lean team and $4.8K for a typical SMB, before the people who wire it together.

Fig. 07 Scattered tools, each with its own data, pull together into one loop with a single record of every touch.

Europe first

Built for the rules European B2B teams sell under

Outreach checks the recipient’s country before every send: consent where the law asks for it (Germany, Austria, Czechia and Poland, and consumers everywhere), legitimate interest with an opt-out where it is allowed. Visitors are identified at company level only. Prospecting reads national business registries across Europe and beyond, and Sklik covers Czech search.

Fig. 08 National business registries Demander reads, marked on the globe, with arcs from Prague to each market.

Who uses it, and for what

Account-based marketing
For teams selling to a chosen list of companies: build the list, map the buying committee at each account, tar
Agencies
For agencies running several B2B clients: one organisation with a workspace per client, each with its own bran
B2B SaaS
For software companies selling to businesses: personas from your product site, offers matched to a trial-led o
EU and CEE markets
For B2B teams selling into Czechia, Slovakia, Poland, the DACH countries, the UK and the rest of Europe: count
Founder-led sales
For founders who still close the deals: posts, assisted LinkedIn messages, e-mail from your own mailbox and a
Lean marketing teams
For B2B teams with one to three marketers and no RevOps: one message map turned into creatives for every chann
Product launches
For launching a new product, a major release or a new line: a plan from the product page, proof limited to cla

Plans that include your first €5,000 of ad spend

Billed annually, VAT excluded. Seats are unlimited on every plan. The trial is 14 days of Growth with no card.

Starter

€249/month

€5,000 managed spend included, then 1.5% of spend above it
Growth

€890/month

€25,000 managed spend included, then 1.5% of spend above it
Scale

€2,490/month

€100,000 managed spend included, then 1% of spend above it

Compare every plan and limit

Questions before you paste a URL

What does the free snapshot include?

Paste your product URL and Demander reads the public pages, then shows the product profile it found, two of the personas, two messages, the funnel with its channels and offers, and three creatives in your brand. Sign up and the full plan is imported into your workspace: every persona, the whole message map, all creatives and campaigns ready for review.

Does Demander launch ads on its own?

Only if you let it. New workspaces run in sandbox, where nothing reaches an ad platform. In live mode the autonomy level decides what runs without approval, and the hard limits (caps, kill switch, tracking health) apply at every level.

Which ad platforms and networks are supported?

Paid: Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Reddit, X and Sklik. Organic: LinkedIn, X, Facebook, Instagram, TikTok, Reddit, YouTube and Bluesky. E-mail goes through your own mailboxes (Gmail, Microsoft 365 or SMTP).

How is this different from the AI inside Google or Meta?

Each platform’s AI optimises inside its own walls, toward what it can measure. Demander plans across platforms and non-ad channels, sends CRM outcomes back as conversions, and moves budget between platforms based on pipeline. It uses the platforms’ own bidding where that works best.

Will the copy sound like AI wrote it?

It is checked against writing rules at five points: in the prompt, after generation, in the lint every creative passes, in the editor and right before sending. Dashes, stock phrases and recognisable machine constructions are fixed or the piece is held for a rewrite.

What does it cost?

Starter is €249 a month, Growth €890 and Scale €2,490 (billed annually, VAT excluded). Every plan includes the first €5,000 of managed ad spend a month; above the plan’s band the fee is 1 to 1.5 percent of spend. Seats are unlimited.

See the plan for your own product

About a minute from URL to personas, messages, funnel and three creatives. Sign up to keep the full plan.