Funcionalidades
Un solo ciclo de la URL del producto al pipeline
Demander está construido como un único sistema: el plan alimenta las creatividades, las creatividades alimentan las campañas y lo que las campañas generan en tu CRM alimenta la siguiente decisión. Cada una de las partes que ves abajo se puede abrir, revisar y aprobar por separado.
Las cinco fases y lo que produce cada una
| Fase | Qué hace Demander | Qué puedes revisar |
|---|---|---|
| Planificar | Lee la web pública, propone el comité de compra, lo contrasta con datos de mercado y escribe un único sistema de mensajes con ofertas para cada fase del funnel | El perfil del producto, los buyer personas, los mensajes y el plan de medios |
| Crear | Maqueta anuncios, carruseles, documentos, vídeos cortos, landing pages, publicaciones, e-mails y artículos con tu imagen de marca, y revisa cada línea con las reglas de redacción | Cada creatividad, con textos y diseño editables y vista previa en directo en los tamaños de cada plataforma |
| Lanzar | Crea campañas nativas en ocho plataformas publicitarias, programa publicaciones orgánicas en ocho redes y ejecuta secuencias de e-mail que respetan las normas de cada país | Borradores de campaña, creados en pausa, y secuencias antes de añadir contactos |
| Medir | Registra un punto de contacto por visita, vincula conversiones e hitos del CRM al anuncio, la publicación o el e-mail que los originó, y devuelve los resultados a las plataformas | Cronologías por cuenta, rutas de conversión y atribución con varios modelos |
| Controlar | Pasa cada cambio propuesto por un control previo determinista con topes, límites de cambio, comprobaciones del seguimiento y tu nivel de autonomía | La bandeja de aprobaciones, el registro de cambios y la opción de deshacer con un clic |
Pensado para que lo revises todo
Cada fase deja su resultado en un sitio donde puedes verlo. Las pruebas encontradas en tu web se convierten en afirmaciones que necesitan tu aprobación antes de que un anuncio pueda usarlas. Un buyer persona que no encaja con tu mercado se puede archivar o se le puede dar menos peso, y el presupuesto lo sigue. Cualquier creatividad se puede editar, tanto los textos como el diseño, y un titular con una afirmación que no has aprobado se marca antes de llegar a un anuncio.
Los espacios de trabajo nuevos empiezan en sandbox, donde un mercado simulado ejecuta el ciclo completo sin cuentas publicitarias conectadas. Pasa el espacio de trabajo a modo real cuando el plan te convenza.
Planificar
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Messaging and funnel
Demander writes one narrative and the messages every channel renders, picks an offer for each funnel stage, and turns them into journeys and a media plan that respects platform minimums.
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Personas and buying committees
Personas are buying roles in a firmographic segment, or consumer segments for B2C. Each one is scored against market data, re-weighted by pipeline once there is some, and mapped to the people at every target account.
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Product intelligence
Demander reads up to eight pages of your public site and turns them into a product profile with pricing, proof, integrations and named competitors. Claims it finds wait for your approval before any copy can use them.
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Prospecting
Demander builds account lists from official business registries in 19 countries, open data and the open web, finds each company’s website, ranks it by persona fit and finds people role by role, with opt-outs and GDPR notices handled in code.
Crear
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Blog and landing pages
Demander plans and drafts blog articles from your personas and approved claims, publishes them to its hosted blog or your CMS once approved, and builds landing pages in your design that you host with Demander or export.
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Brand design
One design profile per workspace, read from your website’s stylesheets, a design system or Figma file, and reference images. Every image, slide, video scene, landing page and hosted blog post is drawn from it.
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Creative studio
Every message becomes the formats its channels need, sized to each platform’s limits and laid out in your brand. The editor changes copy and design with a live preview, keeps every version and saves variants.
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Human-sounding copy
Writing rules go into every prompt, and a detector checks copy after generation, in the lint, in the editor and before anything is sent. Dashes and inflated words are fixed automatically; anything that needs a rewrite holds the piece.
Lanzar
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E-mail outreach
Sequences sent from your own mailboxes, checked against the recipient country’s rules at enrolment and at send, paced per mailbox and stopped by replies, plus assisted first touches on LinkedIn, X and Reddit.
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Organic social
Posts written from the same messages as your ads, with the media each network rewards, scheduled in business hours on eight networks and tagged so every visit counts back to the post.
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Paid campaigns
Native campaigns on eight ad platforms from one plan, rehearsed in sandbox, created paused in your own ad accounts and launched through the gate, with lead forms, audiences, customer exclusions and office geofences.
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Retargeting by stage
Accounts move between stage lists as they engage, each list sees the ad and offer for its next step on LinkedIn, Google and Meta, and customers and accounts in sales are left out.
Medir
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Attribution
Pipeline and revenue credited to channels, campaigns, personas, messages and creatives under six models plus a Markov view, with the path behind every opportunity and a timeline for every account.
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Budget and bidding
An hourly optimiser that shifts budget across platforms by pipeline per euro, sends CRM stages back to the platforms as offline conversions, sets bids where you choose and evolves creatives, all through the gate.
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Conversion tracking
You decide what counts: page rules, a track() call, a server events API or webhooks from booking, payment and form tools, each with a funnel stage and a value, and leads forwarded to your CRM, Slack, a sheet or a webhook.
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Website tracking
A small tracker that respects consent, honours Global Privacy Control and Do Not Track, names companies only where that is lawful, and records one touch per visit with the campaign, post or e-mail behind it.
Controlar
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API and MCP
Scoped personal API tokens for the REST API and a remote MCP server over Streamable HTTP, with twelve tools that read, propose and approve changes through the same gate as the dashboard.
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Guardrails and autonomy
A deterministic gate checks every proposed change against your caps, change limits, tracking health and autonomy level before anything runs, and every executed change can be undone.
Mira el plan para tu propio producto
Introduce la web. En un minuto, más o menos, tendrás el perfil, dos buyer personas, los mensajes, el funnel y tres creatividades. Regístrate para quedarte con el resto.