Guides
Des guides pour les équipes qui pilotent la génération de demande B2B
Le fonctionnement des méthodes sur lesquelles repose Demander, expliqué pour rester utile même si vous n’utilisez pas le produit : les mathématiques de l’allocation budgétaire, la mécanique des conversions hors ligne et les règles qui s’appliquent à la prospection et au suivi en Europe.
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AI tells in copy
A field guide to the habits readers recognise as machine-written: punctuation, stock words, sentence shapes, openers and e-mail habits, each described in plain terms with a rewrite.
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Attribution models explained
What first-touch, last-touch, linear, time-decay, position-based, W-shaped and data-driven attribution each do, worked through on one deal, and how self-reported attribution complements them.
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Buying committee mapping
A practical method for mapping buying committees: the six roles, how to find the people behind them, a coverage score per account, and messaging matched to what each role cares about.
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Cold e-mail rules by country
A country-by-country table of when B2B cold e-mail needs prior consent and when legitimate interest with an opt-out is allowed, plus the GDPR steps that apply across Europe.
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Company identification and GDPR
How reverse IP and first-party company identification work, which data counts as personal, the consent and legitimate-interest options in the EU, how GPC fits in, and what to keep for how long.
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Offline conversions
How to send CRM stages back to Google, Microsoft, Meta and LinkedIn so their bidding learns which clicks became pipeline: match keys, timing, hashing, deduplication and consent.
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Thompson sampling for budgets
How Thompson sampling decides where the next euro of ad budget goes, with a worked example weighted by pipeline value, advice on priors, and the limits of the method.
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