# From your product URL to campaigns that report pipeline

> Demander turns a product URL into a B2B demand plan and runs it across paid, organic and e-mail, measured against pipeline.

Demander reads your website, works out who buys and why, writes the messages, designs creatives in your brand and runs them on eight ad platforms, organic social and e-mail. Budget moves toward what turns into opportunities in your CRM, inside limits you set.

## What happens after you paste the URL

1. **Understand.** Demander reads the public site: what the product does, pricing, proof, integrations and named competitors. Every proof point becomes a claim that waits for your approval before any creative may use it. ([Product intelligence](https://demander.to/features/product-intelligence/))
2. **Plan.** It proposes the buying committee (or consumer segments), checks each one against market data, and writes one messaging system with an offer for every stage of the funnel. ([Personas and buying committees](https://demander.to/features/personas-and-buying-committees/))
3. **Make.** Ads, carousels, documents, short videos, landing pages, posts, e-mails and blog articles, laid out in your fonts and colours and written to read like your team wrote them. ([Creative studio](https://demander.to/features/creative-studio/))
4. **Run.** Campaigns go out natively on Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, X and Sklik, alongside organic posts and e-mail sequences that follow each country’s consent rules. ([Paid campaigns](https://demander.to/features/paid-campaigns/))
5. **Learn.** Every visit, reply and CRM milestone is tied to the ad, post or e-mail behind it. Budget and creatives shift toward what produces pipeline, and every change has a written reason you can undo. ([Attribution](https://demander.to/features/attribution/))

- **8** ad platforms, managed natively
- **8** organic networks with media
- **25+** channel formats from one message
- **L0 to L5** autonomy levels you choose
- **14 days** trial of Growth, no card

## One plan across every channel a B2B buyer touches

The same personas and messages drive paid search, paid social, organic posts, e-mail sequences, retargeting and the landing pages they point to. A CFO who saw the LinkedIn ad gets the follow-up that matches it, in the inbox and in the next ad.

Each platform is handled in its own terms: Customer Match on Google, company lists on LinkedIn, Lead Gen Forms and Instant Forms created at publish, Sklik for Czech search. Accounts that are already customers are excluded from acquisition spend.

- [All platforms](https://demander.to/platforms/)
- [Retargeting by stage](https://demander.to/features/retargeting/)
- [Organic social](https://demander.to/features/organic-social/)

## Creatives in your brand, copy that reads like a person wrote it

Demander takes your design from your website’s stylesheets, your Figma file or reference images: colours by role, fonts, logo, spacing and imagery. Eight layouts use them, so a carousel slide looks like your deck and a landing page looks like your site.

Every piece of copy goes through writing rules before anyone sees it and again before it is sent. Em dashes, stock phrases and the sentence shapes people recognise as machine-written are fixed or flagged. You can edit any creative, copy and design, with a live preview.

- [Creative studio](https://demander.to/features/creative-studio/)
- [Brand design system](https://demander.to/features/brand-design/)
- [Human-sounding copy](https://demander.to/features/human-copy/)

## Spend moves toward the campaigns that create opportunities

Ad platforms optimise for what they can see: clicks and form fills. Demander sends your CRM stages back to them as offline conversions and allocates budget across platforms with Thompson sampling, weighted by pipeline value, so a cheap lead that never becomes an opportunity stops getting money.

Changes are bounded. Daily and monthly caps, a limit on how far a budget moves in a day, and a stop on spend increases while tracking is broken all apply before anything executes.

- [Budget and bidding](https://demander.to/features/budget-optimisation/)
- [Thompson sampling explained](https://demander.to/resources/thompson-sampling-budget-allocation/)
- [Offline conversions](https://demander.to/resources/offline-conversions/)

## The path behind every opportunity, touch by touch

The tracker records one touch per visit with its source: campaign and ad, organic post, e-mail step or referral. Conversions come from rules on your pages, a one-line track() call, a server API or webhooks from booking and form tools.

Each account has a timeline with CRM milestones and meetings, and each opportunity has the path that led to it. The path explorer shows which sequences of touches convert and which never do. Leads go to your CRM, Slack, a Google Sheet, a webhook or your existing form endpoint.

- [Attribution](https://demander.to/features/attribution/)
- [Conversion tracking](https://demander.to/features/conversion-tracking/)
- [Website tracking](https://demander.to/features/website-tracking/)

## You decide how much it does on its own

Every change Demander wants to make is a proposed action with a reason, a risk level and an undo. The autonomy level decides which ones run without you. Hard limits apply at every level.

| Level | What it does on its own |
| --- | --- |
| L0 | Recommends only. Nothing changes without you. |
| L1 | Prepares the change; you approve; it executes. |
| L2 | Runs low-risk, reversible optimisations on its own. |
| L3 | Sets budgets and regenerates creatives within limits. |
| L4 | Launches campaigns and enrols contacts in sequences. |
| L5 | Runs revenue operations end to end, within policy. |

At every level: Kill switch that pauses campaigns and holds outreach and posts; Daily and monthly caps, projected to month end; Budget changes limited per day; No spend increase while tracking is broken; Country allow-list; Every change logged with a snapshot and a revert.

## One system where most teams run six to nine tools

Copy generation, ad creative, a paid-media optimiser, visitor identification, a sequencer, social scheduling and attribution usually come from different vendors and meet in a spreadsheet. In our October 2026 survey of published prices, replicating the scope with point tools came to roughly $0.8K a month for a lean team and $4.8K for a typical SMB, before the people who wire it together.

## Built for the rules European B2B teams sell under

Outreach checks the recipient’s country before every send: consent where the law asks for it (Germany, Austria, Czechia and Poland, and consumers everywhere), legitimate interest with an opt-out where it is allowed. Visitors are identified at company level only. Prospecting reads national business registries across Europe and beyond, and Sklik covers Czech search.

## Questions

**What does the free snapshot include?**

Paste your product URL and Demander reads the public pages, then shows the product profile it found, two of the personas, two messages, the funnel with its channels and offers, and three creatives in your brand. Sign up and the full plan is imported into your workspace: every persona, the whole message map, all creatives and campaigns ready for review.

**Does Demander launch ads on its own?**

Only if you let it. New workspaces run in sandbox, where nothing reaches an ad platform. In live mode the autonomy level decides what runs without approval, and the hard limits (caps, kill switch, tracking health) apply at every level.

**Which ad platforms and networks are supported?**

Paid: Google Ads, Microsoft Advertising, Meta, LinkedIn, TikTok, Reddit, X and Sklik. Organic: LinkedIn, X, Facebook, Instagram, TikTok, Reddit, YouTube and Bluesky. E-mail goes through your own mailboxes (Gmail, Microsoft 365 or SMTP).

**How is this different from the AI inside Google or Meta?**

Each platform’s AI optimises inside its own walls, toward what it can measure. Demander plans across platforms and non-ad channels, sends CRM outcomes back as conversions, and moves budget between platforms based on pipeline. It uses the platforms’ own bidding where that works best.

**Will the copy sound like AI wrote it?**

It is checked against writing rules at five points: in the prompt, after generation, in the lint every creative passes, in the editor and right before sending. Dashes, stock phrases and recognisable machine constructions are fixed or the piece is held for a rewrite.

**What does it cost?**

Starter is €249 a month, Growth €890 and Scale €2,490 (billed annually, VAT excluded). Every plan includes the first €5,000 of managed ad spend a month; above the plan’s band the fee is 1 to 1.5 percent of spend. Seats are unlimited.

## Related

- [How it works](https://demander.to/how-it-works/)
- [All features](https://demander.to/features/)
- [Pricing](https://demander.to/pricing/)
- [All comparisons](https://demander.to/compare/)

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Source: https://demander.to/ · Demander · reviewed 2026-10-02