# One loop from product URL to pipeline

> Every part of the loop: product intelligence and personas, creative in your brand, campaigns and outreach, tracking and attribution, and the gate that keeps automation inside your limits.

Demander is built as one system: the plan feeds the creatives, the creatives feed the campaigns, and what the campaigns produce in your CRM feeds the next decision. Each part below can be opened, reviewed and approved on its own.

## The five stages and what each one produces

| Stage | What Demander does | What you get to review |
| --- | --- | --- |
| Plan | Reads the public site, proposes the buying committee, checks it against market data and writes one messaging system with offers per funnel stage | The product profile, personas, messages and the media plan |
| Create | Lays out ads, carousels, documents, short videos, landing pages, posts, e-mails and articles in your brand, and checks every line against writing rules | Each creative, with copy and design editable and a live preview per platform size |
| Launch | Builds native campaigns on eight ad platforms, schedules organic posts on eight networks and runs e-mail sequences that follow each country’s rules | Campaign drafts, created paused, and sequences before enrolment |
| Measure | Records one touch per visit, ties conversions and CRM milestones to the ad, post or e-mail behind them, and sends outcomes back to the platforms | Account timelines, conversion paths and attribution under several models |
| Control | Passes every proposed change through a deterministic gate with caps, change limits, tracking checks and your autonomy level | The action inbox, the audit log and one-click undo |

## Built to be reviewed

Each stage writes its output somewhere you can see it. Proof found on your site becomes a claim that needs your approval before an ad can use it. A persona that is wrong for your market can be archived or given less weight, and the budget follows. Every creative can be edited, copy and design, and a headline that makes a claim you have not approved is flagged before it reaches an ad.

New workspaces start in **sandbox**, where a simulated market runs the whole loop with no ad accounts connected. Switch a workspace to live when the plan looks right.

- [API and MCP](https://demander.to/features/api-and-mcp/): Scoped personal API tokens for the REST API and a remote MCP server over Streamable HTTP, with twelve tools that read, propose and approve changes through the same gate as the dashboard.
- [Attribution](https://demander.to/features/attribution/): Pipeline and revenue credited to channels, campaigns, personas, messages and creatives under six models plus a Markov view, with the path behind every opportunity and a timeline for every account.
- [Blog and landing pages](https://demander.to/features/blog-and-landing-pages/): Demander plans and drafts blog articles from your personas and approved claims, publishes them to its hosted blog or your CMS once approved, and builds landing pages in your design that you host with Demander or export.
- [Brand design](https://demander.to/features/brand-design/): One design profile per workspace, read from your website’s stylesheets, a design system or Figma file, and reference images. Every image, slide, video scene, landing page and hosted blog post is drawn from it.
- [Budget and bidding](https://demander.to/features/budget-optimisation/): An hourly optimiser that shifts budget across platforms by pipeline per euro, sends CRM stages back to the platforms as offline conversions, sets bids where you choose and evolves creatives, all through the gate.
- [Conversion tracking](https://demander.to/features/conversion-tracking/): You decide what counts: page rules, a track() call, a server events API or webhooks from booking, payment and form tools, each with a funnel stage and a value, and leads forwarded to your CRM, Slack, a sheet or a webhook.
- [Creative studio](https://demander.to/features/creative-studio/): Every message becomes the formats its channels need, sized to each platform’s limits and laid out in your brand. The editor changes copy and design with a live preview, keeps every version and saves variants.
- [E-mail outreach](https://demander.to/features/email-outreach/): Sequences sent from your own mailboxes, checked against the recipient country’s rules at enrolment and at send, paced per mailbox and stopped by replies, plus assisted first touches on LinkedIn, X and Reddit.
- [Guardrails and autonomy](https://demander.to/features/guardrails/): A deterministic gate checks every proposed change against your caps, change limits, tracking health and autonomy level before anything runs, and every executed change can be undone.
- [Human-sounding copy](https://demander.to/features/human-copy/): Writing rules go into every prompt, and a detector checks copy after generation, in the lint, in the editor and before anything is sent. Dashes and inflated words are fixed automatically; anything that needs a rewrite holds the piece.
- [Messaging and funnel](https://demander.to/features/messaging-and-funnel/): Demander writes one narrative and the messages every channel renders, picks an offer for each funnel stage, and turns them into journeys and a media plan that respects platform minimums.
- [Organic social](https://demander.to/features/organic-social/): Posts written from the same messages as your ads, with the media each network rewards, scheduled in business hours on eight networks and tagged so every visit counts back to the post.
- [Paid campaigns](https://demander.to/features/paid-campaigns/): Native campaigns on eight ad platforms from one plan, rehearsed in sandbox, created paused in your own ad accounts and launched through the gate, with lead forms, audiences, customer exclusions and office geofences.
- [Personas and buying committees](https://demander.to/features/personas-and-buying-committees/): Personas are buying roles in a firmographic segment, or consumer segments for B2C. Each one is scored against market data, re-weighted by pipeline once there is some, and mapped to the people at every target account.
- [Product intelligence](https://demander.to/features/product-intelligence/): Demander reads up to eight pages of your public site and turns them into a product profile with pricing, proof, integrations and named competitors. Claims it finds wait for your approval before any copy can use them.
- [Prospecting](https://demander.to/features/prospecting/): Demander builds account lists from official business registries in 19 countries, open data and the open web, finds each company’s website, ranks it by persona fit and finds people role by role, with opt-outs and GDPR notices handled in code.
- [Retargeting by stage](https://demander.to/features/retargeting/): Accounts move between stage lists as they engage, each list sees the ad and offer for its next step on LinkedIn, Google and Meta, and customers and accounts in sales are left out.
- [Website tracking](https://demander.to/features/website-tracking/): A small tracker that respects consent, honours Global Privacy Control and Do Not Track, names companies only where that is lawful, and records one touch per visit with the campaign, post or e-mail behind it.

## Related

- [How it works](https://demander.to/how-it-works/)
- [Platforms and integrations](https://demander.to/platforms/)
- [Pricing](https://demander.to/pricing/)
- [Free snapshot](https://demander.to/snapshot/)

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Source: https://demander.to/features/ · Demander · reviewed 2026-10-02