# Guías para quienes llevan la generación de demanda B2B

> Guías de referencia para profesionales del marketing B2B: cómo funcionan el reparto del presupuesto y la atribución, cómo enviar los resultados del CRM a las plataformas publicitarias y qué normas rigen el contacto por e-mail y la identificación en Europa.

Cómo funcionan los métodos en los que se basa Demander, explicados para que te sirvan uses o no el producto: las matemáticas del reparto del presupuesto, la mecánica de las conversiones offline y las normas que se aplican al contacto por e-mail y al seguimiento en Europa.

- [AI tells in copy](https://demander.to/resources/ai-tells-in-copy/): A field guide to the habits readers recognise as machine-written: punctuation, stock words, sentence shapes, openers and e-mail habits, each described in plain terms with a rewrite.
- [Attribution models explained](https://demander.to/resources/attribution-models-explained/): What first-touch, last-touch, linear, time-decay, position-based, W-shaped and data-driven attribution each do, worked through on one deal, and how self-reported attribution complements them.
- [Buying committee mapping](https://demander.to/resources/buying-committee-mapping/): A practical method for mapping buying committees: the six roles, how to find the people behind them, a coverage score per account, and messaging matched to what each role cares about.
- [Cold e-mail rules by country](https://demander.to/resources/cold-email-rules-by-country/): A country-by-country table of when B2B cold e-mail needs prior consent and when legitimate interest with an opt-out is allowed, plus the GDPR steps that apply across Europe.
- [Company identification and GDPR](https://demander.to/resources/company-identification-gdpr/): How reverse IP and first-party company identification work, which data counts as personal, the consent and legitimate-interest options in the EU, how GPC fits in, and what to keep for how long.
- [Offline conversions](https://demander.to/resources/offline-conversions/): How to send CRM stages back to Google, Microsoft, Meta and LinkedIn so their bidding learns which clicks became pipeline: match keys, timing, hashing, deduplication and consent.
- [Thompson sampling for budgets](https://demander.to/resources/thompson-sampling-budget-allocation/): How Thompson sampling decides where the next euro of ad budget goes, with a worked example weighted by pipeline value, advice on priors, and the limits of the method.

## Relacionado

- [Glosario](https://demander.to/es/glossary/)
- [Preguntas frecuentes](https://demander.to/es/faq/)
- [Todas las funcionalidades](https://demander.to/es/features/)
- [Cómo funciona](https://demander.to/es/how-it-works/)

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Fuente: https://demander.to/es/resources/ · Demander · revisado el 2026-10-02