# Demander and ABM platforms

> ABM platforms such as 6sense and Demandbase sell intent data, predictive models and account-based ads at enterprise prices. Demander covers account targeting and the campaigns around it at SMB prices, using your own data. Where each fits, with sources.

ABM platforms sell account intelligence: third-party intent, predictive scoring, visitor identification and account-based advertising, with contracts that typically run to tens of thousands of dollars a year. Demander targets accounts and buying committees too, but its job is producing and running the campaigns, outreach and budget decisions around them.

## What ABM platforms do

**6sense** offers predictive ICP models, intent data, company-level visitor identification, account-based ads and AI e-mail agents. In August 2026 it launched an MCP server, APIs and AI-Recommended Leads. It has sold through credits and modules since May 2025.

**Demandbase** covers ABM, its own B2B DSP for display advertising, intent data and website personalisation. Its agent Mojo, launched on 15 September 2026, turns briefs into live campaigns across Google Ads, LinkedIn, Meta, Marketo and Salesforce, and works over MCP. Our research rates it the closest product to Demander’s idea, sold to enterprises today.

Around them sit specialists: Bombora sells third-party intent from a data co-op, and AdRoll ABM (formerly RollWorks), N.Rich and Influ2 sell account-based or person-based ads.

## Side by side

Competitor facts as published or reported on 1 October 2026. Prices marked third-party are estimates from contract data and reviews.

|  | 6sense | Demandbase | Demander |
| --- | --- | --- | --- |
| Third-party intent data | Yes | Yes | No: signals from your own site, campaigns, e-mail and CRM |
| Account fit and scoring | Yes: predictive ICP models | Yes | Yes: fit, intent with decay, engagement, velocity and committee coverage |
| Company visitor identification | Yes | Yes | Yes: company level, under a legitimate-interest assessment or consent |
| Account-based ads | Yes | Yes: including its own B2B DSP | Yes: LinkedIn company lists with roles, Microsoft profile targeting, office geofences |
| Creative generation | Partial | Partial | Yes: 25+ formats in your brand from one message map |
| Outbound e-mail | Partial: AI e-mail agents | Not covered in our research | Yes: sequences checked against each recipient country’s rules |
| Organic social | Not covered in our research | Not covered in our research | Yes: eight networks |
| Autonomous campaigns across platforms | Partial | Yes: Mojo, since September 2026 | Yes: within guardrails, autonomy L0 to L5 |
| MCP for AI agents | Yes: since August 2026 | Yes: Mojo works over MCP | Yes: 12 tools through the same gate as the dashboard |
| Price | Median about $62,800 a year, range $11,500 to $175,000 (third-party) | Median about $68,600 a year, range $24,000 to $164,000, plus about $29,000 onboarding (third-party); Mojo price not published | Starter €249, Growth €890, Scale €2,490 a month, billed annually |

## Where an ABM platform is the better choice

- **You buy on third-party intent.** If your programme depends on knowing which accounts research your category elsewhere on the web, you need an intent provider. Demander only sees what happens on your own site, campaigns, inbox and CRM.
- **You want open-web display aimed at accounts.** Demandbase runs its own B2B DSP. Demander buys on eight ad platforms and does not run programmatic display.
- **Your stack is Marketo and Salesforce at enterprise scale.** Mojo works with Marketo and Salesforce directly, and both vendors focus on enterprise programmes, priced and staffed accordingly.
- **You want predictive account models.** 6sense sells predictive ICP models and both vendors combine them with intent data. Demander scores fit from your personas and firmographics and intent from your own signals.

## Where Demander fits

- **Price for smaller teams.** Published plans from €249 a month with unlimited seats, against contracts our research puts at a median of $63,000 to $69,000 a year.
- **The committee, role by role.** Committee coverage per account, gap filling for missing roles, and LinkedIn campaigns that combine your company list with each role’s titles, functions and seniority. See [account-based marketing](https://demander.to/use-cases/account-based-marketing/).
- **Campaigns and outreach in one loop.** Creatives, stage-based retargeting, office geofences, e-mail sequences and organic posts run from the same message map, with budget moved between platforms on pipeline.
- **European depth.** Prospecting from national business registries, titles matched in seven languages, per-country outreach rules and Sklik for Czech search. See [EU and CEE markets](https://demander.to/use-cases/eu-and-cee-markets/).

## Using both

If you already pay for an ABM platform, let it choose and prioritise the accounts, and use Demander to produce and run what reaches them: role-by-role campaigns on LinkedIn and Microsoft, geofences around their offices, compliant e-mail, organic posts and retargeting by stage. Both read pipeline from the same CRM, so both report against the same deals.

Demander has no direct integration with 6sense or Demandbase. Accounts reach it through your CRM deals, its own prospecting and identified site visits.

> **About these prices.** ABM platform prices are third-party estimates from contract marketplaces and reviews, which we treat as accurate to about 25 percent; vendors quote per contract. Check with the vendor before you decide.

## Questions

**Does Demander have intent data?**

First-party only: pricing, comparison and documentation page visits, return visits, form fills, e-mail replies and clicks, ad engagement, meetings and CRM milestones, each decaying over time. It does not buy third-party intent.

**Can Demander target a list of accounts on LinkedIn?**

Yes. Account lists sync to LinkedIn as company lists, which serve from 300 matched companies, and campaigns combine the list with the titles, functions and seniority of each committee role.

**How do the prices compare?**

Third-party data puts the median 6sense contract at about $62,800 a year and Demandbase at about $68,600 plus onboarding. Demander lists Growth at €890 a month and Scale at €2,490, billed annually, with unlimited seats.

**Is Demandbase Mojo the same idea as Demander?**

It is the closest we found. Mojo turns briefs into live campaigns; its announced integrations are Google Ads, LinkedIn, Meta, Marketo and Salesforce, it is sold to enterprises and its price is not published. Demander runs eight ad platforms, organic social and outbound e-mail at published prices.

## Sources

Facts about 6sense and Demandbase as of 2026-10-01:

- [6sense pricing (Docket)](https://www.docket.io/resources/research/6sense-pricing)
- [6sense pricing (Warmly)](https://www.warmly.ai/p/blog/6sense-pricing)
- [6sense AI-Recommended Leads announcement](https://6sense.com/newsroom/6sense-bridges-the-advertising-to-pipeline-gap-with-ai-recommended-leads-and-measurable-roi/)
- [Demandbase pricing (Docket)](https://docket.io/resources/research/demandbase-pricing)
- [Demandbase pricing breakdown 2026 (MarketBetter)](https://marketbetter.ai/blog/demandbase-pricing-breakdown-2026/)
- [Demandbase Mojo launch](https://www.demandbase.com/press-release/mojo-b2b-marketing-agent-launch/)
- [Bombora pricing (Docket)](https://www.docket.io/resources/research/bombora-pricing)
- [AdRoll ABM (RollWorks) pricing (The ABM Pulse)](https://theabmpulse.com/insights/rollworks-pricing/)
- [N.Rich vs Influ2 (ZenABM)](https://zenabm.com/blog/n-rich-vs-influ2)

## Related

- [Account-based marketing](https://demander.to/use-cases/account-based-marketing/)
- [Personas and buying committees](https://demander.to/features/personas-and-buying-committees/)
- [Prospecting](https://demander.to/features/prospecting/)
- [Demander vs HubSpot](https://demander.to/compare/hubspot/)
- [Pricing](https://demander.to/pricing/)

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Source: https://demander.to/compare/abm-platforms/ · Demander · reviewed 2026-10-02